Dear Valued Subscribers,

We have been on quite a journey with the subscription since we launched it in May 2023. There have been bumper boxes, not-so-bumper boxes. Things we got right and things we got wrong. These learnings are not confined to the subscription boxes- they are learnings that have impacted us right across the business. As a result, over the next few months we are making some significant changes internally and externally- working to evolve our commitment to people and planet. The first item to update is the way we run our subscription service. Our team is shipping Box 018 throughout this week. This will be the last box of the current subscription model, no further payments will be processed. We will be launching something brand new.

Why are we making this change?
Over the past year and a half, we’ve been on a journey of experimentation—launching new ideas, exploring innovative concepts, and, at times, making mistakes. We’ve heard your feedback and are committed to getting better, learning from the experiences we’ve had along the way. Innovation is at the heart of everything we do, and this next step is all about refining our process to ensure that each creation embodies the best of what we stand for. This journey, while not without its challenges, has given us invaluable insight into how we can grow and evolve.

1. Innovation at its Best:
Innovation takes time, and rushing to create something new each month has sometimes meant sacrifices. We want to push boundaries with items that truly reflect who we are and what we stand for—and that requires a more considered pace. By moving forward with more intention, we can bring you more meaningful innovations, and your feedback will continue to guide this process. If you’d like to share your feedback please fill out the form linked below.

2. Sustainability & Profitability:
We’ve always wanted to deliver incredible value to our subscribers, often exceeding the promised value of your box, we’ve realised that this model isn’t sustainable in the long run. To ensure we can continue innovating while growing as a business, we’re making changes to strike a better balance between value and sustainability. Our goal is to keep delivering incredible innovation and surprises without compromising our values or adding a significant strain on the people doing the work and providing the products.

3. Reducing Waste:
Many of you have shared that the frequency of monthly deliveries was overwhelming, leading to products that sometimes went unused. We’re listening. By slowing down and delivering fewer—but more impactful—items, we can reduce waste while ensuring that every product you receive is something you’ll love and use.

What’s next?

We believe in the subscription model. We also value the commitment and conversation with you, our very loyal and insightful customers. As a result, we are going to transition to a quarterly membership model. We’ll be limiting how many subscriptions are available to ensure that what we create remains exclusive, with you, our current subscribers getting first access. You will receive more information on this in November.

While your subscription will end with Box 018, you will have until the 31st of October to use the discount codes associated with your subscription. Alongside subscription changes, we’re thrilled to give you a preview of the Citizenship programme we will also be launching in November. If you break it down this is essentially a loyalty programme, packed with benefits, but as with everything we do this will be done with a difference. More on this later. You’ll automatically be added to the most beneficial stream if you subscribe to the quarterly membership.

We want to say it again, thank you.

We know you have heard us talk about change before, given the nature of our ambitions and our commitment to be the best we can be, we are certain this is an ongoing part of our journey – we never want to stand still. This journey isn’t just about us; it’s about all of us. Our customers, our team, partners, and friends are all part of this story. Our mission remains clear: to do good business, in every sense of the word, for all of us—for today, tomorrow, and generations we’ll never meet. Thank you for being part of our story, for believing in us, and for your continued support as we work together to shape this next chapter.

If you purchased our Years Subscription in January and paid for a full year upfront you’ll have the option to receive a refund for the remainder of your subscription or opt for a gift voucher of double the value to use on future purchases. Please contact our customer care team at customercare@haeckels.co.uk

If you would like to share your feedback on the Innovation Subscription, or any suggestions you’d like our team to consider when developing our new subscription model, please fill out this survey. We are ready and listening.

We are busy getting ready to share all of the other updates with you as soon as we can.

With Gratitude,
Team Haeckels

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