Introducing Natural antimicrobial deodorant powered by mushroom and kelp – both grown in our lab in Margate. A marriage of land and sea, Dry Wave + Pleurotus 0.4% is the first deodorant to harmonise oyster mushroom and kelp together. Pleurotus ostreatus (or oyster mushroom) have antimicrobial properties which we use in tandem with our Laminaria Digitata (kelp) extract for its antioxidant and antibacterial properties.
Please note, this product does not come with a device for application and is purely for refills of Shell
1 stick = 85g
Why We Make It
We’ve been working on this for years – a natural deodorant that’s better than any of its unnatural counterparts. We wanted to create a product that harmonised the benefits of the sea and the land whilst also ensuring we used ingredients for their effect and nothing else.
That means we didn’t want to stuff it with a made-up scent for marketing – we wanted the scent to be intrinsically linked to the ingredients.
It’s the first of its kind to be powered by our new mushroom extract and our new kelp extract – both now grown in our lab in Margate.
Why We Love It
Our formulas offer effective natural solutions, offering you an opportunity to explore and compare the benefits of a natural ocean equivalent to an industry-standard hydration system. The feedback has been great. We’re really proud that our access to explore these unique ingredients always brings us to unique conclusions.
When switching from an antiperspirant to deodorant, you are removing the aluminium and releasing waste that has been blocked. This is a natural process as part of our body’s built-in mechanisms, but it may contribute to releasing some slightly unusual body odour in comparison to what you are used to. So when you first make the switch, it’s not that your natural deodorant isn’t working—but your body is—and naturally!
How To Use On Skin
Before applying our natural deodorant, make sure that you have cleansed your skin. Natural deodorants need to be warmed up a little, so it can help to have come freshly out of the shower.
Note that natural deodorant takes anywhere from 3 weeks to 6 weeks to change the biome of your underarm – this transitional phase can result in unpleasant smells, so we’d recommend taking Shell with you around for the day and reapplying when necessary.
Our new deodorant is exciting for a number of reasons. Firstly, it utilises The Shell, our new multipurpose and infinitely recyclable and reusable aluminium casing. Secondly, it is our first product to utilise our newly developed Pleurotus ostreatus extract from our shop grown oyster mushrooms.
The marriage of fungi and algae in our deodorant was inspired by a walk along Margate seafront, where the sea walls are covered in lichen. Lichen represent the ability of organisms to work together to withstand the most inhospitable of environments. They are extremophiles and difficult to define, not equal to the sum of their parts and not quite a singular organism either.
The lichen that covers the walls by the seafront is Xanthoria parietina – a foliose lichen. Lichens are the perfect example of symbiosis – a partnership between different organisms – in this case between fungi and algae and/or another photobiont. The fungi is able to feed on the sugars photosynthesized by the photobiont, and in return protects the photobiont from damaging radiation, allowing the lichen to thrive in environments that its individual partners would not be able to survive in alone.
Our idea was to emulate that symbiotic partnership in our deodorant, by developing an extract from Pleurotus ostreatus (or oyster mushroom) for its antimicrobial properties (K, Deepalakshmi and S, Mirunalini (2014)), and using it in tandem with our Laminaria digitata (kelp) extract for its antioxidant (Heffernan, N et al. (2015)) and antibacterial properties (Dubber, Donata and Harder, Tilmann (2008)). Combined with the well known natural deodorising properties of lemon peel oil, we put together a natural, and nature-inspired formulation.
The way this works is that the mushroom and kelp extracts work in tandem to fight the bacteria that causes body odour. It’s a powerful natural solution that doesn’t utilise aluminium salts, which have attracted some controversy regarding the impact of their long term usage on human health (Oliveira, Erika C. V. de et al. (2021). Instead of taking that risk, we took the aluminium out of the deodorant, and made the casing out of it. If you haven’t used a natural deodorant before, your body may take a moment to adjust to it, so we advise applying directly after washing.
Goes Well With
Butyrospermum Parkii (Shea) Butter / Cetearyl Alcohol / Cetearyl Glucoside/ Squalane / Citrus Limon (Lemon) Peel Oil / Farnesol / Pleurotus Ostreatus (Oyster Mushroom) Extract / Laminaria Digitata (Oarweed) Extract