7 reasons seaweed is the secret ingredient your skincare regime needs

7 reasons seaweed is the secret ingredient your skincare regime needs

Seaweed is one of the most versatile and abundant ingredients on our shorelines. All the seaweed we use for our products comes from the shorelines of Margate. We harvest daily by hand three different types:


* Bladderwrack: used for its anti-inflammatory properties for centuries, the antioxidants in bladderwrack promote collagen synthesis and deep hydration.

* Kelp: Known for its deep and intense moisturising properties, we ferment kelp to help soothe and calm irritated skin.

* Dulse: Dulse is rich in amino acids and has been shown to visibly calm and moisturise skin.


Seaweed is one of the most effective skincare ingredients available due to its potent hydrating and calming properties – it’s our hero ingredient for a good reason.

Once harvested, we bring the seaweed into the lab, where we perform three different extractions to get the very essence of the seaweed into a goo-like form – this goo is our star ingredient.


Read on below to see why we use seaweed in our products:


The Why:

1. Seaweed is known for its moisturising and hydrating properties from polysaccharides abundant in our extracts.

2. Seaweed contains antioxidants that protect the skin from oxidative damage caused by free radicals and environmental aggressors like UV and pollution.

3. Seaweed is rich in vitamins and minerals, such as iodine and iron, that are beneficial for skin health. Iodine helps control bacteria on the skin, hence the antibacterial properties of seaweed.

4. Seaweed may help to reduce inflammation and soothe the skin on a cellular level, thanks to its antioxidant properties.

5. Contains anti-ageing properties thanks to inhibitory activity against enzymes related to the skin ageing process.

6. Seaweed does wonders for ageing skin by promoting tissue regeneration and increasing skin elasticity and microcirculation. Seaweeds are packed full of nutrients which promote collagen production, reduce wrinkles, fine lines and pigmentation and give the appearance of plumper, more youthful-looking skin.

7. Promotes skin radiance and a glowing complexion through hydration.



The game-changer of all game-changers, our Algae Plump Serum literally saved the company in 2020. It contains ingredients that are lab tested as being three times more effective than hyaluronic acid on its own at locking moisture into the skin.





A new one for us and already a beloved secret staple of many, our new Spiraglow EGF Serum contains a brand new seaweed ferment for potently plumping up fine lines and wrinkles as well as epidermal growth factor to stimulate cell growth and collagen and elastin synthesis.





The ultimate all-over body savour, our Bladderwrack + Pumpkin Moisturising Lotion is designed for all-over hydration and calming for the skin. Packed with antioxidants, this will leave your skin nourished and calm.